This morning I had the pleasure of attending the Small Business Big Marketing Event held by Business Victoria at the Melbourne Convention Centre.
The speaker line up was impressive with Russel Howcroft (Network Ten & Gruen Transfer), Melina Schamroth (m.a.d.woman), Steve Sammartino (Grey Group Australia) and Abigail Forsyth (KeepCup) all sharing their insights into business, brands and marketing.
Russel’s talk revolved around branding and how companies invest effort into building and keeping the brand alive. However he made an excellent point about the buyers being the heroes in a transaction. Without the buyers, the sellers have nothing of value – it’s only when a purchase is made, does that product/service and in turn the brand has a value.
Melina shared her story and how it led her to what she does today. She also shared some practical tips on how small businesses can position itself in the marketplace. The “rules I live by” that she mentioned certainly got my attention, in part because they reinforced some of what I believe in as well. These included:
- Be passionate about what you do
- Have confidence and be persistent
- Set goals that would stretch yourself
- Engage others in your journey
The Exhibition itself was a disappointment though as there were much fewer stalls that the event 2 years ago. Hopefully next year, there will be more support for this great event (and festival).
Anyone else make it to the event today? Did you pick up anything interesting?