Mushrooms of the Victorian High Country

This is a collection of photos of mushrooms that I came across in the Victorian High Country (Bright and surrounds), including when we went foraging with the Simone’s Cooking School.

I don’t know the names of all of them, but feel free to comment if you know what they are…

Sunset in the Victorian High Country

Spectacular views of Bright and the Victorian Alpine Valley from Huggins Lookout.  Word of caution, a 4 wheel drive would be handy given the state of the road further up – and watch out for the logging trucks!

Personalisation still has a way to go, but there is progress

Having read the article “Why Websites Still Can’t Predict Exactly What You Want” by Kaiser Fung, I am inclined to agree with his conclusion that companies are looking at their data the wrong way.

Instead of looking for commonality between groups of customers and making generic offers based on that, companies should be looking at the individual’s transaction history and profile to make offers that are better suited to individuals. In this case, offers do not have to be specials or discounts in the traditional sense, but simply suggestions that might be useful in the context of the transaction.

Where to next?

As to Kaiser’s point – Is it being ignore because it’s too simple? It’s not like the data doesn’t exist to make this possible. I believe it’s simply a case of companies not looking at personalisation through the eye of the customer.

The few good examples I have come across are in the travel industry, but these customised offers are generally made via email instead of online at the time of transacting. But there are more and more companies investing in personalising offers to customers, more notably in the retail space.

Colourful Bright

A collection of photos showcasing the stunning Autumn colours of Bright and Wandiligong in Victoria. All photos were taken in mid-May 2014 during the High Country Harvest Festival.